ChatGPT, the popular AI chatbot, is taking a significant step forward in its quest to revolutionize the way we interact with technology. The company has just rolled out a major update to its search feature, introducing a new shopping experience directly inside the chatbot. This move is expected to make shopping “simpler and faster” for users, allowing them to “find, compare, and buy products in ChatGPT.”

The update is a result of OpenAI’s ongoing efforts to improve the chatbot’s search tool, which is now seeing more than one billion web searches per week. The company has emphasized that product results are chosen independently and are not ads, giving users a more authentic and personalized experience.

The Shopping Experience: A More Conversational Approach

Instead of using keyword-heavy product searches, ChatGPT aims to create a more conversational and personalized experience. Adam Fry, OpenAI’s ChatGPT search product lead, explained that the chatbot is trying to understand how people are reviewing and talking about products. This approach allows users to ask for specific product recommendations, such as the best espresso machine under $200 that’s compact and great for lattes. The new shopping experience features improved product results, visual details like prices and reviews, and links that take users to a store where they can complete their purchase. Users can guide the chatbot on what kind of reviews they prefer to prioritize, and the chatbot sources reviews and data from a combination of editorial sources and user forums like Reddit.

Key Features of the New Shopping Experience

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  • Improved product results with visual details like prices and reviews
  • Links to complete purchases at retailers like Amazon and Walmart
  • Ability to guide the chatbot on review priorities
  • Sources reviews and data from editorial sources and user forums

ChatGPT’s Shopping Experience: A Break from Traditional Search

ChatGPT’s shopping experience is a departure from traditional search engines like Google, which often prioritize paid placements. The chatbot’s approach is more transparent, as users can see that product results are chosen independently and are not ads. This approach is expected to make shopping more authentic and personalized for users.

More Improvements to ChatGPT Search

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  1. Better citations with clearer highlights showing source-backed information
  2. Autocomplete and trending search suggestions for faster querying
  3. New access via ChatGPT via WhatsApp by messaging or calling 1-800-CHATGPT

Conclusion

ChatGPT’s new shopping experience is a significant step forward in the development of conversational search. By creating a more personalized and conversational experience, ChatGPT is poised to revolutionize the way we shop online. With its improved product results, visual details, and links to complete purchases, the chatbot is well on its way to making shopping simpler and faster. As OpenAI continues to improve its search tool, we can expect even more exciting developments in the world of conversational search.